| Cross-Channel Strategy |
SEO, PPC, social, content, and web managed as one connected system.
|
Channels often managed separately with limited integration.
|
Depends on team size and skill range.
|
| AI SEO and AEO Readiness |
Full AI Overview, LLM, and answer engine optimisation built into strategy.
|
Rarely offered or treated as a separate add-on.
|
Limited knowledge; depends on individual capability.
|
| Paid Media PrecisionGoogle, Meta, LinkedIn |
Platform-specific campaign structure across Search, Shopping, Meta, LinkedIn and DV360.
|
Standard campaign setups with limited platform depth.
|
Often limited to one or two platforms.
|
| Revenue-Attributed Reporting |
GA4 + CRM + ad platforms unified to show revenue impact.
|
Rankings and traffic only; rarely tied to business outcomes.
|
Tools overhead cost; reporting often inconsistent.
|
| Data-Driven Campaign Optimisation |
AI-driven analytics, predictive trends, and real-time performance refinement.
|
Usually reactive; optimisation based on monthly reviews.
|
Bandwidth constrained; optimisation often delayed.
|
| Content and SEO Strategy |
Full editorial content strategy mapped to search intent, buying journeys, and authority growth.
|
Usually generic; content often disconnected from SEO.
|
Quality depends on internal writing capability.
|
| Platform and Algorithm Adaptability |
Proactive response to Google updates, Meta changes, and AI search shifts.
|
Reactive; may take weeks to adjust.
|
May miss updates entirely without dedicated monitoring.
|
| Transparent Monthly Reporting |
Clear, revenue-connected reports with channel-level performance breakdown.
|
Variable quality; often template-based.
|
Internal benchmarks only; limited competitive context.
|
| Full Team at Defined Cost |
Senior strategists, SEO specialists, PPC managers, content writers, designers, and analysts — all at agency cost.
|
Team depth varies; often junior-heavy delivery.
|
High overhead including salary, tools, training and attrition risk.
|
| Cost Efficiency |
Full capability at a fraction of building an equivalent in-house team.
|
Varies by agency; scope creep is common.
|
Most expensive option when total cost of ownership is calculated.
|