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E-COMMERCE CASE STUDY

Client One

An online retailer that wanted stronger search visibility and steady, quality traffic from customers across the globe.

IndustryFashion & Retail
Duration6 Months
MarketIndia
SEO eCommerce Optimisation Content Strategy
www.clientone.com
Client One website
2X Traffic Growth
6 Months Growth Report
6 Month
Organic Traffic +48%
12.4K 18.3K
6 Month
Bounce Rate -27%
64% 47%
6 Month
Clicks +40%
8.1K 11.3K
6 Month
Impressions 2.1x
310K 650K
About Client One Project Overview
About Project

Meet Client One.

An online retailer offering a wide product range from well-known brands. The business wanted its catalogue to become a steady source of organic traffic and sales.

Category
E-Commerce
Industry
Fashion & Retail
Market
India
Duration
6 Months
Services delivered SEO eCommerce Optimisation Content Strategy
Success Story

SEO Success Story: 2X Traffic Growth in 6 Months

OBJECTIVE

Improve the website’s visibility on search engine result pages through better keyword rankings, and bring quality traffic to the website from global audiences.

WEBSITE HISTORY
01

The website sells a wide range of products from established brands in a highly competitive online retail market.

02

It serves shoppers looking for the latest trends, with an emphasis on quality products and a smooth buying experience.

The Challenges

Challenges Holding the Website Back, and How We Fixed Them.

Our audit found these gaps limiting visibility, indexing and conversions. Each one was solved with a clear action.

01
Issue

Weak website structure and confusing navigation

Our Fix

Rebuilt the site architecture with a clean category hierarchy and clear internal linking.

02
Issue

Unoptimised category and product page attributes

Our Fix

Rewrote titles, meta descriptions and headings around real search intent.

03
Issue

Heavy, unoptimised images slowing pages down

Our Fix

Compressed and converted images to modern formats with lazy loading.

04
Issue

Faceted navigation creating duplicate URLs

Our Fix

Controlled filter URLs with canonical tags and crawl rules.

05
Issue

URL structure that was not SEO friendly

Our Fix

Moved to short, readable URLs with proper 301 redirects.

06
Issue

Indexing problems caused by a faulty sitemap

Our Fix

Generated a clean XML sitemap and resubmitted it in Search Console.

Our Approach

How We Delivered the Growth.

A phased plan, from audit to scale, with clear actions at every stage.

1
Week 1-2

Audit & Research

A full technical and content audit, competitor study and keyword research to find the biggest opportunities.

  • Site Audit
  • Keyword Research
2
Month 1

Technical Fixes

Fixed crawl, indexing, URL and speed issues so search engines could understand the site properly.

  • Technical SEO
  • Core Web Vitals
3
Month 2-3

On-Page Optimisation

Optimised category, product and brand pages with structured content and better internal links.

  • On-Page
  • Schema
4
Month 3-5

Content & Authority

Published search-focused content and built relevant links to strengthen topical authority.

  • Content
  • Link Building
5
Month 6

Measure & Scale

Tracked rankings, traffic and conversions, then doubled down on pages that performed best.

  • Reporting
  • CRO
The Results

What Changed After Our Strategy.

Measurable improvements across traffic, rankings and engagement.

2X

Organic traffic nearly doubled in six months

+48%

More sessions, users and new users

+112%

Better discoverability across search

+40%

Higher impressions and clicks

Top 10

Improved organic keyword rankings

+22%

Better click-through rate (CTR)

+65%

Stronger performance of category and brand pages

Performance

Growth, Month by Month.

Traffic and keyword movement over the 6 months of the project.

Monthly organic visits 18,300
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6
Keyword Rankings Before After
Top 3 14 86
Top 10 62 240
Top 100 480 1,320
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